Free fall market mechanisms in Citizen Kane and Chinatown.
Minimal gains to the public under free fall market mechanisms in Kane and Chinatown.
Citizen Kane (Orson Welles, 1941) and Chinatown (Roman Polanski, 1974) can both be
examined using the Milton Friedman doctrine which asserts that the responsibility of a business
is to increase its profits (Friedman, 1970). Friedman believed in free-market capitalism and most
of his opinions were based on criticism of Keynesian-style economic models where the
government closely monitored economic metrics (CFI, 2021). Free market capitalism encourages
minimum to no government interference in economic matters. In his 1970 paper, Friedman
argues against corporate social responsibilities because businesses are to make as much money as
possible while conforming to the basic rules of society. In the two films, we learn that it is
difficult for this to happen, we see both Cross (John Houston) and Kane (Orson Wells) crossing
moral and legal boundaries to satisfy their needs to gain more. They are consumed by a darkness
that comes with the desire to make profits no matter the path taken. We see the harm caused to
society by the Inquirer newspaper as it spreads propaganda and also the Power company as it
diverts its water supply to the ocean. Friedman also believed that corporates should reflect their
owners’ desires and this naturally takes shape in Citizen Kane and Chinatown as Kane’s and
Cross’s corporations take that path. The two films are also a critique of leaving market
mechanisms on a freefall, as individuals will acquire too much power.
Cross and Kane are relentless in their pursuit of gain and power and do not have any
strict guiding principles. Both films depict perfect examples of businesses and their stakeholders
who fulfilled Friedman’s objectives of a business, which generally will be to make as much
money as possible while conforming to the basic rules of the society, both those embodied in law
and those embodied in ethical custom. In both films, thin lines are drawn between the
businessmen and criminals, ethics are shown to be compromised as the stakeholders, Kane and
Cross seek to maximize their personal gain through whatever means possible. In Citizen Kane,
Kane consistently manipulates the media to paint him in a positive light for his own benefit, he is
also very selfish and acquires a large percentage of the world’s art. This demonstrates the
autonomy he has to use his profits for whatever he desires, a normative theory Friedman supports
in his doctrine. In the same way that Kane seems never satisfied, Cross also keeps expanding his
wealth and trying to benefit himself. At 02:02:47, when asked what in the world he cannot
already buy with the money he already has, Cross claims he wants to buy the future. This can be
interpreted as a metaphor for Cross wanting to acquire power and certainty of possible outcomes.
Kane also tried to grab this influence through his newspapers and by entering into politics,
becoming a larger-than-life figure as depicted in the frame at 01:01:36.
Both Chinatown and Citizen Kane show the darkness that arises from letting individual
stakeholders accumulate too much power, they are still left craving for more which eventually
leads to the destruction of obstacles or the killing of people who stand in their way. Cross was
implicated in the death of Ida Sessions(Diane Ladd) and Hollis Mulwray (Darrell Zwerling), in a
bid to establish his power and maintain and accumulate more wealth. The filmmakers express
Cross’s darkness in his dialogue and confrontation with Gittes at 2:01:49, he moves from a
well-lit area close to the house to the darker pool area, which had been a murder site, creating
suspense about whether he was going to murder again. Here Cross tells Gittes that people are
capable of doing anything given the right time and place, this is an echo of the privileges
excessive wealth has instilled in him. In Citizen Kane, Kane destroyed his long-term friendship
with Leland (Joseph Cotten), as he watered down the principles they had begun the newspaper
business with, “The Declaration of Principles”. At 38:08 just when the “Declaration of
principles” was made by Kane, we see a deep shot in which Kane’s face is covered in darkness,
this nullifies his positive words and intentions for keeping his promises. He later tears the
Declaration of principles apart and breaks his first promise before gaining more power.
Chinatown and Citizen Kane show an absolute failure of market mechanisms to benefit
society as there is an invasion of moral and legal principles. In the two films, we see that when
capitalists are left unchecked, they can accumulate enough power to manipulate the political
mechanism (including government institutions). We see this with the several incidents of
obstruction of justice in Chinatown, as Cross commits rampant crimes ranging from abusing his
daughter to murder and misappropriation of water resources, without any grave repercussions.
Citizen Kane shows us a very flawed man, who excessively and selfishly acquires art, on his way to
the presidency largely due to his influence through media companies. The films seem to suggest the
necessity of government regulations and requirements for social responsibilities. The reason why
Friedman critiqued the doctrine of “social responsibility” was that it involves the acceptance of
the socialist view that political mechanisms, not market mechanisms, are the appropriate way to
determine the allocation of scarce resources to alternative uses (Friedman, 1970). Political
mechanisms largely result from elections, therefore represent the needs of the majority of people
whereas market mechanisms can be easily controlled by individuals. Chinatown offers us a clear
image of a political mechanism alternative as Hollis Mulwray intended to have the Power
company belonging to the public, a situation which would have prevented or presented difficulty
to Cross using the water for himself.
The two films can therefore be used to critique of Friedman's doctrine that social
responsibility does harm to a free society. Citizen Kane and Chinatown support executives to act
on social responsibilities as it ensures that the businesses stay on their written down objectives
and principles. The two films speak about the harm done to society when there is a lack of strong
political mechanisms that give guidance and perhaps even superintend large corporations. Would
the stockholders become too powerful and corrupt, both Citizen Kane and Chinatown provide
Leland and Hollis Mulwray as examples of executives of their respective companies whose
powers to act on social responsibilities were stripped away, only for the stockholders (Kane and
Cross) to either divert from the founding principles or harm society through their selfishness.
Hollis Mulwray sacrificed his life and Leland sacrificed his job, trying to stand up for society
and principles respectively. Friedman believed that “In a free society, it is hard for ‘good’ people
to do ‘good’, but that is a small price to pay for making it hard for ‘evil’ people to do ‘evil’,
especially since one man's ‘good’ is another's evil. ” However, Chinatown proves this to be
wrong as it is difficult for ‘good’ people (Hollis Mulwray) to do ‘good’ and easy for ‘evil’ people
to do ‘evil’ as they have acquired power. This would leave the stooping question: why not make
it easy for ‘good’ people to do ‘good’ and make it difficult for ‘evil’ people to do ‘evil’, a
metaphor for allowing the duty of social responsibility to executives?
The failure of the justice system to capture Cross in Chinatown and Kane's unregulated
accumulation of possessions and influence in Citizen Kane shows how stockholders can become
dangerously wealthy and therefore to some extent, the need to assign reasonable social
responsibilities to their company’s executives so they can act to dampen individuals’ power and
also act as moral beacons in the interests of the society. The two films prove that assigning social
responsibilities to executives is different from the government directly influencing the company
and therefore these social responsibilities do not work against the core principles of a free
society.
Works Cited:
1. Friedman, Milton. “A Friedman Doctrine - the Social Responsibility of Business Is to
Increase Its Profits.” The New York Times. The New York Times, September 13, 1970.
https://www.nytimes.com/1970/09/13/archives/a-friedman-doctrine-the-social-responsibil
ity-of-business-is-to.html.
2. “Milton Friedman.” Corporate Finance Institute(CFI), February 22, 2021.
https://corporatefinanceinstitute.com/resources/knowledge/economics/milton-friedman/.
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